New beach-themed unisex fragrance, Cali Blue, hits the fragrance market with a mission: to help build fresh water wells in impoverished villages throughout India and other parts of Asia, and throughout Africa.

The unisex fragrance, manufactured by AromaEarth, offers a clean ocean breeze scent for men and women and is inspired by the California beach lifestyle. Ten percent of the profits generated from each bottle of Cali Blue that is sold will go directly towards building new fresh water wells for people in third world countries who do not have access to clean and safe drinking water. The company has already helped to build six fresh water wells throughout India.

“Our mission with Cali Blue fragrance is to eventually be able to donate 90% of our profits to building wells in villages throughout third world countries, eliminating the plight of one billion human beings on this planet who do not have access to clean and safe water,” says AromaEarth owner, Kimberly Brown.

The blue hued fragrance has a citrus medley of lemon, orange, mandarin and bergamot in the top note, with a floral bouquet of lily, lavender, rose and a whisper of night blooming jasmine in the middle, and an amber, vanilla, musky and sage-like base-note. Cali Blue is encased in a square 1.7 fl oz. bottle filled with turquoise eau de parfum spray and capped with a silver top.